DICK'S Email Transition to AEM

Email

Role: Developer. Researcher.

I was the lead developer responsible for transitioning all DICK'S and DICK'S affiliated brands marketing emails to Adobe Experience Manager (AEM) as it's primary email building platform.

In this role, I completed the following:

• Learned AEM development at an expediated timeline.
• Developed of all email templates and components in AEM.
• Conducted user-tests with the creative team to determine the ideal component dialog experience.
• Developed the dialog experiences for all components.
• Wrote internal documentation for teams to use in building emails in AEM.
• Participated and engaged in meetings focused on necessary process changes in switching to AEM.
• Trained and educated the creative team in building emails in AEM.
• Educated marketing teams and leadership on AEM.
• Maintained email presence in AEM, developing new modules and pushing updates as needed.