DICK's Email Transition to AEM

Email / Web.

Role:

Developer. Researcher.

Project description:

I acted as the sole and lead developer in transitioning all DICK'S and DICK'S affiliated brand's (Golf Galaxy, Public Lands, etc.) marketing emails and coupons to Adobe Experience Manager (AEM) as it's email builder.

In this role I developed all email marketing templates and modules into AEM as templates and components as well as set up the dialog box experience for components by researching AEM's Coral foundation options and running user experience tests with a select designer test group to create the optimal user experience in AEM.

I also participated in AEM process meetings for email marketing, providing developer insight on feasibility and the necessdary changes in process in transitioning to AEM.

Prior to launch I wrote all the internal AEM email marketing documentation and trained Golf Galaxy design group in AEM as the MVP launch brand.