DICK'S Email Framework

Email

Role: Developer.

Email framework was developed to transition DICK'S and all subsidary brands from image-based emails to live text emails.

New framework upgrades include:

• Primarily live-text email integration.
• Fluid mobile responsive framework.
• Streamlining of brand and other creative guidelines.
• ADA compliance.
• Dark mode optmizations.
• First-party data integrations.
• Folding in modern digital best practices.
• ESP optmization.

These integrations and development efforts led to the following improvements:

• Increased engagement.
• Increase in average user impressions/read-times.
• Increased digital best-practice awareness and overall push for live-text.
• Increased ADA compliance.
• Increased dark mode accessibility.
• Increased in-house capabilities in personalization and audience segmentation.
• Implementation of first-party data personalization.
• Streamlined and faster email creative production process.
• Better user experience.