DICK'S Email Framework

Email.

Role:

Developer. Researcher.

Project description:

Email framework was developed to transition DICK's and all subsidary brands from image-based emails to live text emails.

New framework upgrades include:

• Primarily live-text email integration.
• Fluid mobile responsive framework.
• Email client optimization.
• Streamlining of brand and other creative guidelines.
• ADA compliance.
• Dark mode optmizations.
• First-party data integrations.
• Folding in current digital best practices.
• ESP optmization.
• Certona and other third-party integrations.

These integrations and development efforts led to the following improvements:

• Increased engagement.
• Better user experience.
• Increased average user read time.
• Increased digital best-practice awareness and overall push for live-text.
• Increased ADA compliance.
• Increased dark mode accessibility.
• Increased in-house capabilities in personalization and audience versioning.
• Implementation of first-party data personalization.
• Streamlined and faster email creative production process.